The Story of NIL Marketplace When I first started thinking about NIL Marketplace, I wasn’t trying to build a company. I was simply a college student who loved sports and saw something broken. Growing up in Spring Hill, Tennessee, I watched local businesses support high school teams, sponsor first downs, and donate to booster clubs. […]

Introduction: The Rise of Community-Driven Marketing In the past few years, NIL sponsorships for small businesses have become one of the most exciting opportunities in college sports marketing. When the NCAA opened the door for athletes to profit from their name, image, and likeness, most of the attention went to big brands and elite players.